America’s leader in understanding the mindsets of older adults offers a fresh perspective on what the future brings:

The future of America is GRAY:

By 2030 the number of people 65+ will grow by 30% — while no other age segment will change by more than 2%!

Our population change isn’t from more “new” people, it’s that we’ll have more “old” people!

IT’S TIME TO EMBRACE PEOPLE WHO ARE:

(NOT THEIR HAIR. THEIR ATTITUDE.)

GRAY POWER:

The winners in 2030 will be those who understand, target, and celebrate those who are “Openly Gray.”

THIS IS THE DEMOGRAPHIC SHIFT THAT CHANGES, WELL, EVERYTHING

Thanks to Boomers, there’s an oft-repeated statistic: EVERY DAY ANOTHER 10,000 PEOPLE TURN 65.

But that’s not the whole story.

The whole story is that every day FOR THE NEXT 30 YEARS 10,000 Americans will turn 65. First Boomers, then Gen Xers, then Millennials. And so on and so on.

The future of America is OLD. And today’s older adults have a fresh mindset: They are OPENLY GRAY.

Now is the time to get “GRAY READY” by developing objectives, strategies and action steps to effectively connect with the the Gray Market.

openly gray expert

Now is the time
to learn from
Matt Thornhill

Matt Thornhill practically invented the idea of marketing to today’s older consumer back in 2003 when he launched the Boomer Project. He literally wrote the book on it: Boomer Consumer. Since then he’s given over 1,000 keynote speeches and workshops to help organizations better understand the powerful segment driving the Gray Economy, Gray Market, and Gray Mindset: the Openly Gray.