Matt Thornhill
 
 

Ignite Your Organization’s LONGEVITY STRATEGY and Win with Modern Boomers

 
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Popular Topics and Current Speeches

 
 
 
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WINNING WITH BOOMERS

HOW TO BUILD YOUR LONGEVITY STRATEGY

Just like global organizations need an “Asia” strategy in order to win, all organizations need a Longevity strategy in order to ensure future success. And that strategy must focus on today’s modern Boomer Consumer. Learn how they think, feel, and act so your organization can better connect with them as workers and consumers.

 
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MARKETING TO BOOMERS

CAPTURE YOUR SHARE OF THIS $3.2 BILLION MARKET

There’s money to be made marketing to Boomers, and not just in health care or senior living. Gain key insights on the new rules of marketing to today’s modern Boomer Consumer in this engaging, research-based keynote or training workshop.

 
 
 
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TOMORROW’S SENIOR LIVING OPPORTUNITY

HOW TO BE NETFLIX IN A BLOCKBUSTER WORLD

Eye-opening insights on what’s coming and what to do today to get ready. This keynote examines the key traits found in the best, most successful senior living operators from around the country, and equips leaders with fresh perspectives on the mindsets and preferences of the modern Boomer Consumer.

 
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WIN THE WAR FOR WORKERS WITH BOOMERS

HOW 55+ WORKERS CAN TRANSFORM ORGANIZATIONS

As the only growing segment of the workforce, 55+ workers are the key for any organization over the next decade. This speech provides insights on the the role the 55+ worker must play in modern workforces. Shares traits where workers are more alike than different and unveils specific tactics for improvement to strengthen engagement and reduce turnover.

 
 
 

The Generation Too Big to Ignore: Boomers

They took over America’s culture in the Sixties and plan to keep on trucking now that they are in their Sixties. Ignore them at your peril.

 
 
 

Photo courtesy of Michael Beller

 
 
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EXPERIENCED PROFESSIONAL KEYNOTER

Hire the Boomer Guy

Matt Thornhill practically invented the idea of marketing to older Boomers back in 2003 when he launched the Boomer Project. He literally wrote the book on it: Boomer Consumer. Since then he’s given over 1,000 keynote speeches and workshops to help organizations better understand the wealthiest, most important generation in America.

 
 

RECENT AND PAST SPEAKING ENGAGEMENTS:

 
 
 
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EVERY ENGAGEMENT STARTS WITH A CONVERSATION

CONTACT US and LET’S FIND a time to talk.