The future ISN’T COMING.
IT’S HERE. AND IT’S GRAY.

IN THIS DECADE the number of people 65+ will grow by 30% — while no other age segment will change by more than 2%!

THIS IS THE “AGE WAVE” WE WERE WARNED WAS COMING.

GRAY POWER:

success will come to those that stop treating older adults as an afterthought and start recognizing them as central to what comes next.

THIS IS THE DEMOGRAPHIC SHIFT THAT CHANGEd, WELL, EVERYTHING

It started 15 years ago when Boomers began reaching age 65. You heard the statistic: EVERY DAY ANOTHER 10,000 PEOPLE TURN 65.

But that was just the first step.

The journey we are on is that every day FOR THE NEXT 30 YEARS 10,000 Americans will turn 65. First Boomers, then Gen Xers, then Millennials. And so on and so on.

THE TRUTH IS THAT AMERICA IS ALREADY OLD. And those older adults require your attention.

Everything about your organization needs to go GRAY NOW: developing objectives, strategies and action steps to effectively connect with the the Gray Market.

gray Market expert

Now is the time
to learn from
Matt Thornhill

Matt Thornhill has spent more than two decades helping organizations understand the economic and cultural influence of older adults—and how that influence changes decisions today. In 2003, he launched the Boomer Project, a think tank to study the behaviors of Boomers over the age of 50. He co-wrote the book on it: Boomer Consumer. Since then he’s given over 1,000 keynote speeches and workshops to help organizations better understand the growing Gray Market opportunity.