For over 50 years, Ken Dychtwald warned that demographic change would reshape business. That wave has crested.
Adults 50+ now control $8 trillion in spending and represent the only demographic growth opportunity in America.
The Age Wave Has Arrived.
Gray Now Is How YOU Respond.
Matt Thornhill
helps organizations
respond strategically.
Trusted by organizations including:
TRACK RECORD:
1,000+ keynotes delivered
25 years proprietary research
Author, Boomer Consumer
Featured: NYT, WSJ, NBC, CBS, BusinessWeek and more
GRAYnow: understanding the moment we’re in
what “gray now” means
THE FRAMEWORK
Gray Now is the recognition that demographic change isn't a future consideration—it's determining business outcomes today.
THE REALITY
Adults 50+ drive $8 trillion in annual spending
By 2030, they'll be the ONLY growth demographic
Organizations that act now will capture decades of growth
Those that delay will lose to competitors who moved first
MATT’S WORK
Strategic keynotes, board advisory, and consulting that help leadership teams understand this shift and execute on it—with 90-day action plans, competitive intelligence, and implementation frameworks.
WHAT ARE YOUR NEEDS?
STRATEGIC KEYNOTE
60-90 minute presentation for your conference, association, or leadership team
Industry-specific insights, competitive intelligence, actionable frameworks
board advisory
Custom research and strategic guidance for C-suite and boards
Competitive analysis, market intelligence, organizational alignment — workshops, retreats, educational sessions
Visit mattthornhill.com for more info.