Popular Topics and Current Speeches
WINNING WITH BOOMERS
HOW TO BUILD YOUR LONGEVITY STRATEGY
Just like global organizations need an “Asia” strategy in order to win, all organizations need a Longevity strategy in order to ensure future success. And that strategy must focus on today’s modern Boomer Consumer. Learn how they think, feel, and act so your organization can better connect with them as workers and consumers.
MARKETING TO BOOMERS
CAPTURE YOUR SHARE OF THIS $3.2 BILLION MARKET
There’s money to be made marketing to Boomers, and not just in health care or senior living. Gain key insights on the new rules of marketing to today’s modern Boomer Consumer in this engaging, research-based keynote or training workshop.
TOMORROW’S SENIOR LIVING OPPORTUNITY
HOW TO BE NETFLIX IN A BLOCKBUSTER WORLD
Eye-opening insights on what’s coming and what to do today to get ready. This keynote examines the key traits found in the best, most successful senior living operators from around the country, and equips leaders with fresh perspectives on the mindsets and preferences of the modern Boomer Consumer.
WIN THE WAR FOR WORKERS WITH BOOMERS
HOW 55+ WORKERS CAN TRANSFORM ORGANIZATIONS
As the only growing segment of the workforce, 55+ workers are the key for any organization over the next decade. This speech provides insights on the the role the 55+ worker must play in modern workforces. Shares traits where workers are more alike than different and unveils specific tactics for improvement to strengthen engagement and reduce turnover.
The Generation Too Big to Ignore: Boomers
They took over America’s culture in the Sixties and plan to keep on trucking now that they are in their Sixties. Ignore them at your peril.
Photo courtesy of Michael Beller
EXPERIENCED PROFESSIONAL KEYNOTER
Hire the Boomer Guy
Matt Thornhill practically invented the idea of marketing to older Boomers back in 2003 when he launched the Boomer Project. He literally wrote the book on it: Boomer Consumer. Since then he’s given over 1,000 keynote speeches and workshops to help organizations better understand the wealthiest, most important generation in America.