THE FUTURE IS HERE
The $8 trillion 50+ economy is here—and it’s already reshaping companies, industries, organizations, nonprofits, and communities.
Many leaders still treat older adults as a demographic they can afford to ignore. That’s not just naïve—it’s a strategic mistake.
Gray Now is the starting point for decision-making going forward.
what “gray now” means
IT’S THE NEW BASELINE
The power and importance of older adults are affecting the choices organizations make NOW — whether those organizations acknowledge it or not.
This demographic can no longer be seen a side consideration. They are driving demand, influencing decisions, and impacting organizations in real time.
Once you realize this is happening now, everything becomes clear: priorities shift, strategies sharpen, and blind spots disappear.
The path forward is obvious: Go Gray Now.
The Guide
MATT THORNHILL is a strategist and keynote speaker who has spent more than two decades helping leaders understand the economic and cultural influence of older adults.
He is the co-author of Boomer Consumer and has delivered over 1,000 presentations helping organizations prepare for the Gray Now future.
Today, Matt’s Gray Now keynotes are designed to help leadership teams, companies, associations, boards, and communities navigate what comes next.
Gray Now is today’s reality. Matt Thornhill helps leaders act on it.
Visit mattthornhill.com for more info.