“Viva the Vital” is the new mantra of today’s most important cohort
One in four Americans are Boomers.
They spend over $3.2 billion every year on goods and services, about a third of all consumer spending. Careers will be made by those who target this large and relevant consumer segment.
The 55+ age segment is the ONLY growing segment of the labor force between now and 2030. Need workers? Need a 55+ strategy, then.
Boomers remain at their peak in terms of spending and impacting America. What’s your organization’s strategy to tap into this critically important cohort?
THE NATION’S EXPERT ON BOOMERS
Matt Thornhill speaks to audiences large and small about today’s modern Boomer. Armed with over 16 years of research, data, and insights, plus findings from a brand new national study in early 2019, Matt delivers eye-opening keynote addresses and conducts educational sessions that help companies, nonprofits, communities, and states plan strategies to capitalize on America’s longevity economy.
Want to “boom” your bottom line in 2019 and beyond? Hire Matt to tell you how.