AFFINITY-BASED SENIOR LIVING: THE IMPORTANCE OF FINDING YOUR TRIBE
Birds of a feather flock together.
Such a simple and timeless concept, yet one almost totally ignored in the senior housing and senior living sectors.
Wait, you say. That’s not true. Senior living is all about creating spaces where older adults can live together in community.
Therein lies the mistake: Age is not an affinity.
BIGGEST GROWTH OPPORTUNITY IN AMERICA IS GRAY
You’ve heard the statistic: EVERY DAY ANOTHER 10,000 BOOMERS TURN 65.
That’s been the clarion call for everyone in senior living, senior care, senior anything, to get busy and seize this opportunity that older Boomers are bringing between now and December 31, 2029, when the last one reaches ages 65.
Guess what? That’s not the story.
AMERICA IS GROWING OLDER, NOT AGING
One area where we think it's high time we get the language right is around what's happening to the demographics of America. We are growing older, which is better, and more accurate, than saying we're aging.
WELLNESS LIVING IS THE FUTURE FOR BOOMERS
There’s a mindset among today’s Boomer generation, those aged 55-73 this year, that “old” is something still far off into the future. Most Boomers tell us they think they’ll live to 95 or 100 years old, and won’t officially enter old age until they are north of 80.