Meet Boomer Expert
More than 16 years ago Matt Thornhill realized the future of marketing depended on understanding older Boomer Consumers. He was right.
Matt partnered with SIR, a marketing research and strategic consultancy founded in 1964, and launched a think tank called the Boomer Project.
They have conducted proprietary national studies on the perceptions, attitudes and behaviors of today’s modern Boomer and share those insights in eye-opening keynote speeches for organizations of all types.
Recent and past clients include Walmart, Google, Verizon, P&G, Lowes, Samsung, Wells Fargo and Lincoln Financial.
Frequently in the media, Matt has been featured in stories on NBC Nightly News, CBS Evening News, CNBC, The New York Times, The Wall Street Journal, and on NPR.
Hear Matt and his business partner, futurist John Martin, share some perspectives on their view from the stage.