Meet “OPENLY GRAY” Expert
Matt Thornhill
“Matt’s engaging presentation opened our eyes to what’s coming and what to do about it. Folks told me they “got it” when it comes to understanding the importance of Boomers. Listen, I hire speakers all the time and I’d hire Matt again to illuminate our group.”
EVERY ENGAGEMENT STARTS WITH A CONVERSATION
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Some 20 years ago Matt Thornhill realized the future of companies, organizations, nonprofits, and even communities depended on understanding older consumers, starting with Boomers. He was right.
Matt partnered with SIR, a marketing research and strategic consultancy founded in 1964, and launched a think tank called the Boomer Project.
Over the years they conducted proprietary national studies on the perceptions, attitudes and behaviors of today’s older adults and shared those insights in eye-opening keynote speeches for organizations of all types.
Recent and past speaking clients include Walmart, Google, Verizon, P&G, Lowes, Samsung, Wells Fargo and Lincoln Financial. Matt has given over 1,000 speeches on older consumers.
Matt has been featured frequently in stories about older consumers in media across the world.
When not speaking on the importance of the Openly Gray movement, Matt serves as founder and CEO of a new type of senior living community, called Cozy Home Community.
Speaking Demo Reel:
Most of Matt’s past speeches have focused on Boomers. But thanks to “OK, Boomer,” most audiences are ready move on. His 2021 topics are exclusively about about the Openly Gray Market and Mindset. This reel is from past events but shows how Matt commands the stage and shares insights with audiences:
Meeting planners:
Hear Matt and his former business partner, futurist John Martin, share some perspectives on their view from the stage.