Popular Topics and Current Speeches
EMBRACING OPENLY GRAY
HOW TO BUILD YOUR GRAY STRATEGY
Just like global organizations need an “Asia” strategy in order to win, all organizations need a GRAY strategy in order to ensure future success. And that strategy must focus on today’s modern older adult with an Openly Gray mindset. Learn how they think, feel, and act so your organization can better connect with them as workers and consumers.
MARKETING TO THE OPENLY GRAY
CAPTURE YOUR SHARE OF THIS $7.6 TRILLION MARKET
There’s money to be made marketing to the Gray Market, and not just in health care or senior living. Gain key insights on the new rules of marketing to today’s Openly Gray consumer in this engaging, research-based keynote or training workshop.
SELLING SENIOR LIVING TO TODAY’S OPENLY GRAY CONSUMERS
HOW TO BE NETFLIX IN A BLOCKBUSTER WORLD
Eye-opening insights on how to update your approach to reach today’s Openly Gray consumer. This keynote examines the key traits found in the best, most successful senior living operators from around the country, and equips leaders with fresh perspectives on the mindsets and preferences of the Openly Gray consumer.
ACTIVATING YOUR ARMY OF GRAY ADVOCATES
HOW 65+ CITIZENS CAN TRANSFORM YOUR NONPROFITS, CHURCHES AND ENTIRE COMMUNITIES
Organizations and communities have the potential to transform their impact by activating the Openly Gray community they’ve already engaged. Equipping and encouraging older citizens, members, and contributors is the most effective way to create lasting change. This keynote tells you how to do it.
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