The future of America is:
Between now and 2030, the number of people 65+ will grow by 30% —and no other age segment will change by more than 2%.
GRAY POWER:
The winners in 2030 will be those who understand, target, and celebrate those who are “Openly Gray.”
IT’s THE DEMOGRAPHIC SHIFT THAT CHANGES, WELL, EVERYTHING
Thanks to Boomers, there’s an oft-repeated statistic: EVERY DAY ANOTHER 10,000 PEOPLE TURN 65.
But that’s not the whole story.
The whole story is that EVERY DAY FOR THE NEXT 30 YEARS 10,000 AMERICANS WILL TURN AGE 65. First Boomers, then Gen Xers, then Millennials. And so on and so on.
The future of America is OPENLY GRAY. PERIOD.
Now is the time to get “age ready” by developing objectives, strategies and action steps to effectively connect with the next generation of older adults: Boomers.
America’s “Population Pyramid” in 1960 shows the percent of the population in each 5-year segment. There’s always been more younger people and fewer older adults. Back in 1960, when Boomers were 15 and younger, the shape was definitely a triangle, or pyramid. But American birth rates changed when birth control became available in 1964 and the pyramid has been changing shape ever since. (Source: US Census)
By 2030 the shape of America’s demographics is a pillar or column. There will be equal numbers of practically every age segment, forever shifting the ratio of old to young. This requires new thinking and creates new opportunities. Are you ready? (Source: US Census)
Now is the time to learn from Matt Thornhill, the Boomer Guy.
Popular Topics and Current Speeches
All speeches, workshops, and Zoom sessions are customize to the organization, its sector, the audience, and the specific goals and objectives of the event/meeting.
WINNING WITH BOOMERS
HOW TO BUILD YOUR LONGEVITY STRATEGY
Just like global organizations need an “Asia” strategy in order to win, all organizations need a Longevity strategy in order to ensure future success. And that strategy must focus on today’s Older Boomer Consumer. Learn how they think, feel, and act so your organization can better connect with them.
MARKETING TO BOOMERS
CAPTURE YOUR SHARE OF THIS $3.2 BILLION MARKET
There’s money to be made marketing to Boomers, and not just in health care or senior living. Gain key insights on the new rules of marketing to today’s Older Boomer in this engaging, research-based keynote or training workshop.
TOMORROW’S SENIOR LIVING OPPORTUNITY
HOW TO BE NETFLIX IN A BLOCKBUSTER WORLD
Eye-opening insights on what’s coming and what to do today to get ready. This keynote examines the key traits found in the best, most successful senior living operators from around the country, and equips leaders with fresh perspectives on the mindsets and preferences of the Older Boomer.
WIN THE WAR FOR WORKERS WITH BOOMERS
HOW 55+ WORKERS CAN TRANSFORM ORGANIZATIONS
As the only growing segment of the workforce, 55+ workers are the key for any organization over the next decade. This speech provides insights on the the role the 55+ worker must play in modern workforces. Shares traits where workers are more alike than different and unveils specific tactics for improvement to strengthen engagement and reduce turnover.